As a start-up in an emerging category, our client needed an identity that talked to fun and quality. The audience for the business was as wide as ‘any kiwi family’ to the potential licensing of celebrities and sports stars. We needed a strong but simple design system and set of ingredients for the client to go to market with.

The right name, story and identity have given Ditto a strong start in their market, with enough flexibility and fun built in for growth.