Publication X is a reinvention of how Massey University’s College of Creative Arts (CoCA) talks directly to government, local business, industry and of course future students.  

We created a highly visual magazine that showcased the depth of work by students and alumni. The stories illustrated the impact CoCA has on our economy and culture, not just in Wellington but nationally and internationally.

The magazine is oversized and bold visually but subtle with its branding – reiterating a publication intent on pushing the story first, brand second.